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JHOO EQUISTU 306-1 copy
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New brand in town!

We always keep an eye out for awesome new brands popping up. And we’ve heard from a very reliable source that something awesome has come to town. It’s a new clothing brand! Giel from StukTV launched his own minimalistic streetwear brand Equi in Amsterdam. Why we love it so much? Besides making awesome items, the brand also focuses on equality and creating opportunities. Their slogan is *Seize the opportunity*. Because they want to stimulate the youth to seize their opportunity, grab it by the b*lls and just go for what they believe in! And we couldn’t agree more! Our instructors always try to emphasise on how you should believe in yourself, be who you truly want to be and do whatever you want to do. We love that Equi supports that same mission and also wants to stimulate youth to reach their full potential by helping them realising their dreams. Equi does this by choosing a certain dream of one of their followers to come true with every collection they drop. We’ve already bought some of their items at their pop-up store on Prinsengracht over the past launch-weekend and we have to say, the quality is amazing. The fabrics are so soft and the guy in the store also explained how Equi uses organic cotton to make sure they minimise their footprint. To be even more sustainable Equi donated €1 of every purchase over the weekend to maintenance of the Amazon rainforest. I mean, doesn’t this just sound like a dream? A clothing brand that makes great minimalistic designs, is of perfect quality and gives it back to both the community and the planet. We sure are their number one fan! Want to know more about the brand and be the first to shop their collection? The webshop launched yesterday, so go check it out at <a href="https://www.equiclothing.com" target="_blank">www.equiclothing.com</a> and follow them on instagram <a href="https://www.instagram.com/equi/" target="_blank">@equi</a>. We’ll be drooling over their pictures out there too!
JHOO EQUISTU 306-1 copy
JHOO EQUISTU 389-1